Make The Invisible Visible

A few days ago there was a release of a video. This was not an ordinary video. I remember being at home getting ready to drift to sleep when on twitter a new trending topic arose. ‘#StopKony’ now i was confused, all over the time line people we are talking about this ‘Kony’ person and how he needed to be found and stopped. I finally asked a friend who is Kony ? and he gave me a YouTube link to watch. When i watched the 30 minute clip i was in complete shock. There was a number of emotions going through me. Confusion , anger, helplessness the lot. The clip was basically a video informing us about a warlord called Kony in Uganda who is going around kidnapping children tuning them into young soldiers. Not long after the video was released it surprisingly had received 21 million views in the short period of time . The charity behind it all ‘ Invisible children’ must have been over the moon since their basic mission was accomplished. The way the clip was presented out apparently had ‘slick Hollywood production values’ and that is why it was an instant viral success dominating all online social networks for the time being. It is said to be ‘one of the fastest ever take-offs on YouTube’ This campaign seemed to heavily depend on social media. Facebook, Twitter, YouTube and more in order to get this Kony guys face known. It travelled though these media social networks first before it even got onto the news. This alone shows how technology is changing and becoming so advanced. Without the social network i doubt the video would have received as many views all so quickly. If this were a few years back i don't know how the campaign would have progressed but i know it would be much harder for them to get the level they are at now.